It is not something akin to gin + Gatorade. That would be disgusting.
Is it even about sporting events? Is it even about spirits? Who’s to say?
It is not an excuse for its creators to write hit pieces about each other, though that might factor into it. Perhaps quite a bit.
It, like many of its peers, has a blank space on the sides and a narrow column in the middle. That’s where the good stuff goes, in case you didn’t know where to look.
It is not a long con. If someone gets set up and goes to jail when it’s all over, that’s just a side benefit.
It is not a get-rich-quick scheme, though its name is reminiscent of three things that often make people rich: sports, alcohol, and tech. (Yes, you always pronounce the “.com” in SportsAlcohol.com.) If you have a get-rich-quick scheme, send it to us for Shark Tank-style evaluation. Then again, if it’s legal and looks like it’ll work, we’ll probably steal it and do it without you.
It is not an idea that was submitted to us and stolen. Most of the time—with one notable exception—when people get the idea for SportsAlcohol.com, they keep it to themselves.