The only salient reason that AMC could give in its decision to renew Halt and Catch Fire, a deeply flawed, little watched show, is affluence. “Halt and Catch Fire was No. 3 among affluent viewers age 18-49, trailing only The Good Wife and Mad Men.” Sites that do viewer comparisons note that the ratings were close to other shows that AMC had decided to cancel. Go here if you want numbers, but the overarching number is this: Halt and Catch Fire had 1.3 million viewers.
As part of that number, the 0.4 percent of the U.S. population who watch this show, I received news of the renewal decision with a mixture of excitement and sadness because, while there is something in it that I find compelling, it is not a “good show.” It isn’t even a “good bad show”, and I watch plenty of those.
Someone on Twitter asked me if he should watch Halt and Catch Fire, and that question is impossible to answer without probing this question: Why would someone want to watch Halt and Catch Fire? Why did I watch it? And, by extension, what makes Halt and Catch Fire No. 3 among affluent viewers?
The reasons that I can think of are an affinity for business cases, an interest in startups and innovation, and a nostalgia for early computing. But, ultimately, it fails in creating a compelling work narrative. It is too much a business case and not enough of a business fantasy.
I will take those in four parts. And, yes, there will be spoilers for Halt as well as Breaking Bad, Mad Men, and a few others.