Look, I know we should be moving on from all this I, Frankenstein nonsense—the world seems to have moved on, barely having noticed it—but none of my SportsAlcohol.com colleagues have hit upon the best thing about the movie: the headline potential.
I work in media, and sometimes it falls upon me to write headlines. I find it to be one of the hardest parts of what I do, especially since I work in print where we still (try to) use clever puns instead of Google AdWord-researched, plain-and-to-the-point keywords in our headlines. If an I, Frankenstein article came across my desk and I had to write display copy for it, I’d be giddy. There’s just so much material there.
Alas, I was not one of the privileged few who got to write an I, Frankenstein headline—hey, until now!—but here are some of the lucky ones who did, and nailed it.
There were those who used the awkward “me Tarzan, you Jane”-sounding title to their advantage.
There were those who called the movie out for how monstrously bad it is.
There were those who pointed out its utter lack of a pulse.
And, finally, the ones that reference other, better Franks.
I bow to these writers and their headline-writing superiority. Next to them, when it comes to writing I, Frankenstein headlines: I, suck.
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