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COMING 2 AMERICA Sells Itself Short

Jesse is a cofounder of SportsAlcohol.com even though he doesn't care for sports or alcohol. His favorite movie is Ron Howard's The Paper. I think. This is what happens when you don't write your own bio. I know for sure likes pie.

Sometimes, usually around the Super Bowl, an enterprising corporation will entice a famous actor to reprise a famous role for 30 or 60 seconds at a time. Whether it’s Jeff Bridges briefly returning to The Dude or Mike Myers and Dana Carvey doing one more Wayne’s World sketch, these reanimations can light up our nostalgia receptors with warm hit of recognition. They’re also commonplace enough to diminish with every passing year. The ads themselves may technically vary in cleverness, but most of them amount to a momentary spark, quickly dampened–whether by lame jokes, depressing shilling, or simply the cruel visibility of time’s passage. Coming 2 America, a 33-years-later sequel to one of Eddie Murphy’s better comedies, is like watching that type of Super Bowl ad for 105 minutes, give or take. Imagine how much dampening that involves.

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